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BtoB

Reuben Hendell, CEO, MRM Worldwide

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Reuben Hendell

What: CEO
Where: MRM Worldwide, New York
Why: Under Hendell’s direction, MRM Worldwide, the direct and digital agency of McCann Worldgroup, last year won new clients such as the Aircraft Owners and Pilots Association, Intel 2009 Developer Forum, iShares and Microsoft’s Microsoft Office. The agency created innovative online campaigns including the “2009 Intel Developer Forum” for Intel, “Second-generation Hispanic Business Owners” for Verizon Wireless and “Redken iPhone App” for Redken.

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