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Revenue Science, TheStreet.com partner

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New York--Revenue Science, a behavioral targeting company, announced TheStreet.com, an investment site, has begun using the company's behavioral targeting services to sell advertising to specific audience segments.

The move allows TheStreet.com to offer targeted audience segments to advertisers while protecting the Web users' privacy. Segmenting can be done based on registration behavior, search behavior, page views, and frequency and timing of Web site visits.

--Carol Krol

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