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Richard Tooker, KnowledgeBase Marketing

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What: VP-solutions architect
Where
: KnowledgeBase Marketing, Richardson, Texas
Why
: Tooker is the author of “The Business of Database Marketing.” The book offers practical advice for marketers that want to create a marketing database, from database marketing strategy through the technology “build.” The book also includes 37 best practices and a roundup of dos and don’ts.
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