BtoB

Rick Segal, HSR Business to Business

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What: CEO
Where
: HSR Business to Business, Cincinnati
Why: Under Segal’s leadership, HSR grew its revenue by 69% in 2006 and won 11 new clients, including Delta AirElite, Flowserve, Hypertherm, Inteq, Kellogg Co.’s trade advertising account, USG and Zebra. It created campaigns including USG’s “Down With Dust,” INTEQ’s “Answers While Drilling” and Makino’s Lunch and Learn seminars. It also acquired Denver agency Brozena & Ripley.
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