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BtoB

Rick Segal, HSR Business to Business

Published on .

What: CEO

Where: HSR Business to Business, Cincinnati

Why: Under Segal's leadership, HSR increased its total revenue by 11% in 2007, added new clients including Accent Marketing, Canon Virginia, Carlisle Power Transmission, DayJet, Gaylord, GE Corporate Financial Services and Hoover's. It also launched successful integrated campaigns including "Proud Supporter of You" for Hobart Corp., "Seize the Day" for DayJet and "MBA Exam" for Kennametal.

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