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BtoB

Rick Segal, Worldwide president, GyroHSR

Published on .

What: Worldwide president
Where: GyroHSR, New York
Why: Segal was recently named worldwide president of GyroHSR, New York. The agency—created last year through the merger of Gyro International, London, and HSR Business to Business, Cincinnati—tripled its revenue and added new clients including AOL, Ashland Chemical, AVG, BP Solar and Hess Energy. It also developed innovative campaigns such as “Aggregating Positive Messages” for AVG, “High-Speed Dozer” for John Deere and “Look Deeper” for Delta Dental.
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