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BtoB

RiechesBaird restructures agency

Published on .

Irvine, Calif.—RiechesBaird, a b-to-b branding agency, has restructured its business.

Under the reorganization, RiechesBaird has created new categories of service for business strategy, brand development and integrated marketing.

To provide these services, RiechesBaird has retained business strategists and consultants, many of whom are former CEOs, to work as consultants.

Under the new business model, agency consultants work directly with senior level executives to develop strategic initiatives, validate business models, develop business plans and identify growth strategies.

—Kate Maddox

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