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BtoB

RiechesBaird selected by Kelley Blue Book for branding campaign

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Irvine, Calif.—RiechesBaird, a b-to-b branding agency, has been selected by Kelley Blue Book to develop a positioning campaign aimed at dealer and consumer segments. The campaign will aim to extend Kelley’s brand equity and showcase emerging dealer technologies. RiechesBaird will work with Kelley Blue Book and its Web site, kbb.com, to develop an overall company branding strategy.

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