In 2008 Equipment Data Associates, a division of Randall-Reilly Publishing Co., conducted more than 50 in-depth interviews with companies operating in the trucking industry. EDA analyzed every facet of the vehicle history reports designed for the consumer vehicle market and determined that there was a dearth of information for purchasers of used commercial vehicles.
The company spent the next three years gathering relevant information from trucking sources and proprietary information from its database. The effort culminated with the recent debut of RigDig Truck History Reports, which help fleet managers, dealers and owner-operators make used-truck purchase decisions.
The website, www.rigdig.com, was rolled out in late August at the Great American Truck Show in Dallas. By logging onto the site and typing in a truck's vehicle identification number, truck buyers and sellers can purchase a single report for $34.99, according to James Vogel, general manager of RigDig. A three-report package is available for $49.99, and monthly subscription plans are also available, he said.
“It's going to give you some information on whether the truck is something you may want to stay away from or if it has a history of being well-maintained and is being operated by a fleet with a great reputation for taking care of its vehicles,” Vogel said.
Sonny Rivera, VP-information technologies at EDA, stressed that in order for it to go to market faster and reduce its initial capital expenditures, EDA developed the website to run on Microsoft's Cloud technology. “Being in the 'cloud' enables RigDig to scale to thousands and thousands of users,” Rivera said, adding that EDA is mulling a mobile version of the service. “Since RigDig is positioned for fast growth and the Microsoft Cloud is an on-demand service, we can quickly and easily scale up to meet the demand.”
RigDig Reports alerts users to an array of information about a vehicle's condition. For example, the reports feature information on a truck's original factory specifications so users can see if it has been modified before they take it as a trade-in or purchase it at auction. The reports can also warn unsuspecting buyers if trucks have shown up at a junk or salvage yard with additional data on whether the truck was involved in a federally recordable accident.
The reports “fill a huge void” in the marketplace, Vogel said. “One of the reasons we waited three years [to introduce them] was to make sure we had great information that would totally separate [us] from any competition that could arise and position ourselves to continually add elements as we continue to build relationships.”
Vogel said that he plans to cross-market RigDig in several of Randall-Reilly's media channels that target the trucking industry, such as eTrucker.com, Commercial Carrier Journal
, Successful Dealer
and Truckers News
“It's the first product that has leveraged all of the assets that Randall-Reilly brings to the marketplace,” Rivera said. “It's Randall-Reilly's strength in publishing and events, and EDA's strength in data.”