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BtoB

RIM names Boulben CMO

Published on .

Waterloo, Ontario—Research in Motion has appointed Frank Boulben CMO, filling a position that had been vacant since former CMO Keith Pardy left the company a year ago. Boulben was previously exec VP-strategy, marketing and sales at telecommunications company LightSquared. In his new role, he will be responsible for leading global marketing at RIM, including the upcoming launch of the BlackBerry 10 mobile platform.
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