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BtoB

RIM rebrands as BlackBerry, debuts two phones

Published on .

Waterloo, Ontario—Research in Motion, which markets BlackBerry smartphones, has changed its name to BlackBerry and unveiled two new phones. The touch-screen Z10 and the full-keyboard Q10 run on the new BlackBerry 10 platform. Aimed at businesspeople, BlackBerry 10 features the Blackberry Hub, a single place to manage email, messaging and social interactions, the company said. BlackBerry has faltered in recent years, falling behind iPhone and Android in market share of mobile devices. However, with hardware similar to current top smartphones and the relaunch of the BlackBerry World app store, the Z10 and Q10 are expected to be competitive with the smartphone giants. Both the Z10 and the Q10 are expected to hit U.S. stores in March.
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