San Diego—Marketing technology company Rio SEO has added new capabilities to its social advertising solution that enable expanded targeting of social influencers.
Through an integration with data management company Blue Kai, Rio SEO's Social Advertise product is now able to identify lookalike social influencers who resemble influencers already known and targeted, based on their online behavior and postings, the company said in a statement.
Rio SEO has been expanding beyond its original search engine optimization roots. In January the company launched
its suite of social media marketing tools featuring influence and advocacy analysis technology gained through its 2012 acquisition of Meteor Solutions.