The Rise of the Digital Marketing Executive: Strategies for Achieving a Digital Advantage through Data-Driven, Precision Marketing

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Today's marketers are expected to deliver tangible contributions to revenue, and proof that they are targeting—and converting—the right prospects with their marketing programs. And to make matters more complex, the marketing mix and the technologies that support it are maturing rapidly, all while sales pipeline demands continue to increase. It is the confluence of these factors that creates an imperative for today's marketing organizations to rethink their traditional approaches to driving revenue—ultimately giving way to the rise of a truly digital marketing organization.
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