×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

The rise of the marketing operations role

By Published on .

A post on IDC's “Technology Marketing Blog” notes the rise of the marketing operations job in tech marketing. Blogger Rich Vancil writes, “When IDC first started its surveys of marketing spend and staffing back in 2003, Marketing Operations wasn't even on the job roster at most organizations. Today, the ‘MO' role represents about 6.5% of the total staff and it is the fourth largest job ‘category' for a large marketing department.” To read the entire post and the implications of the increasing role of technology and software in marketing, click here.
READ MORE
Most Popular
In this article: