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BtoB

Risk Metrics launches prospecting tool

Published on .

Boca Raton, Fla.—Risk Metrics Corp., a b-to-b database marketer for property and casualty insurance carriers, has released a Web-based prospecting tool, ProspectBase, designed to identify best customers and prospects. Casualty insurer St. Paul Travelers has been beta-testing the product for about a year, according to Risk Metrics President John McCarthy. He said Risk Metrics partners with data companies such as Experian to provide the specialty data to customers.

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