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BtoB

Rob Feinstein, Business.com

Published on .

Most Popular
What: VP-general manager

What: Business.com, Santa Monica, Calif.

Why: This year the b-to-b search engine, directory and pay-per-click ad network, under Feinstein's direction, introduced conversion tracking, added display advertising with behavioral targeting and joined Google, Yahoo and Microsoft as the first to earn MRC/IAB accreditation for click quality. The site was also redesigned to highlight more than 35,000 original how-to guides on business purchasing topics.
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