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BtoB

Rob Sanchez, MeritDirect

Published on .

What: Partner and president-list management and interactive services

Where: MeritDirect, White Plains, N.Y.

Why: Sanchez has created a world-class b-to-b list management division at MeritDirect, developing extensive capabilities in interactive services, lead generation and e-mail marketing. Under his leadership, MeritDirect has grown to be a premier partner of such leading b-to-b media companies as 1105 Media, BusinessWeek,CFO, Crain Communications Inc. and United Business Media,.
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