BtoB

Rob Sanchez, Partner and president-list management, MeritDirect

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What: Partner and president-list management
Where: MeritDirect, White Plains, N.Y.
Why: Sanchez has created a top-level b-to-b list management division at MeritDirect, developing extensive capabilities in interactive services, lead generation and e-mail marketing. To stay competitive, he’s leading the company’s aggressive acquisition efforts, which include the recently announced purchase of Mail Marketing and Venture Direct Worldwide.

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