×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Rob Sanchez, President-data and media services, MeritDirect

Published on .

Most Popular
What: President-data and media services Where: MeritDirect, White Plains, N.Y. Why: MeritDirect, an adviser to b-to-b and consumer mailers and list owners, continues to expand its marketing capabilities under Sanchez’s leadership. The company has joined Penton Media to offer the Email & Lead Advantage Program, which bundles email campaigns and actionable leads gleaned from Penton email lists, and is a prototype for similar programs with other b-to-b media companies.
In this article: