Title: Editor in chief, The Deal
Company: The Deal LLC
Comment: Teitelman was an early advocate of integrating The Deal's print and online products.
Robert Teitelman, editor in chief of The Deal, doesn't consider himself an innovator. Instead, the 20-year financial journalism veteran calls himself “an old print guy.”
Yet under Teitelman's direction, The Deal has thrived as an integrated product that has remained true to its mission and its audience while keeping pace with the realities of trade publishing in an electronic age.
Last summer, he instituted a more disciplined methodology for The Deal's blogs, in order to both give readers relevant information without wasting their time and to spread the responsibility for blogging throughout the newsroom. The Deal also has used its blogs network to market its daily and weekly products.
The blogs “reflect what the newsroom is doing on any given day,” Teitelman said. “We try not to be navel-gazing. Our blogs are not about us. Nobody has time to read that stuff or cares.”
After expanding and updating its database products in 2007, The Deal later this year will package its database and daily news products into a single premium product.
The Deal has also increased its number of branded events and begun offering webinars.
“I think the only thing we can hold on to is that underneath all this change, we only survive because we report on things decently well,” said Teitelman, who joined The Deal in December 1998 after nine years at Institutional Investor.
“I'm an old print guy, but print is whatever we read,” he said. “When computers and screens become a little more user-friendly, I can certainly live with losing some of that magazine tangibility as long as we continue to write magazine stories.”