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BtoB

Rocket Fuel enters Japanese market via partnership

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Redwood City, Calif.—Advertising technology company Rocket Fuel is entering the Japanese market via a partnership with cyber communications inc., the digital marketing arm of Tokyo-based agency Dentsu Inc. Rocket Fuel technology uses artificial intelligence to enable real-time buying of ad exchange inventory. The deal will help consolidate media buying for U.S. companies in more than a dozen countries, according to Rocket Fuel. Rocket Fuel has offices in 15 cities around the world including New York, London and Toronto.
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