Syracuse, N.Y.—Rockfon, a manufacturer of ceiling products for the commercial market, has selected Eric Mower+Associates, Syracuse, to introduce its brand in the U.S. and Canada. Rockfon is a subsidiary of Rockwool International, based in Hedehusene, Denmark. Mower was selected following a review and will be responsible for branding, PR, digital, direct, sales support and media. There was no previous agency. The budget was undisclosed.