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BtoB

Rockfon selects Eric Mower to launch brand in North America

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Syracuse, N.Y.—Rockfon, a manufacturer of ceiling products for the commercial market, has selected Eric Mower+Associates, Syracuse, to introduce its brand in the U.S. and Canada. Rockfon is a subsidiary of Rockwool International, based in Hedehusene, Denmark. Mower was selected following a review and will be responsible for branding, PR, digital, direct, sales support and media. There was no previous agency. The budget was undisclosed.
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