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BtoB

Roger Marcus, Acxiom Corp.

Published on .

Most Popular
What: Senior analytic consultant
Where
: Acxiom Corp., Little Rock, Ark.
Why
: Marcus is a champion of data integration and leveraging analytics in the marketing message. He was brought in at Acxiom to advise clients on using business intelligence from many sources—the Web, e-mail, search and soon mobile—to craft marketing strategy. Most of his current work is consumer-oriented, but he is beginning to do more for b-to-b clients.
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