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BtoB

Is ROI killing marketing?

By Published on .

Buzz marketing expert Paul Dunay asks a provocative question in his blog this week—is ROI killing marketing? He asserts that if marketers looked at marketing tactics purely from an ROI perspective, they would stop doing certain things, such as internal branding campaigns and certain forms of offline advertising. Read his blog to find out other ways ROI may be hurting marketing. READ MORE
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