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Three more ROIs in Social Media—Conversations, Leads and Advocates

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Paul Dunay, global managing director of services and social marketing at Avaya, this week discusses three metrics for tracking social media customer support, which Avaya has embraced as a way to engage and support customers. They are: social media conversations, leads and advocates. “If I hear someone say, ‘Replace Cisco,’ don’t you think that’s a conversation Avaya should be engaged in?,” Dunay said. Read his blog to find out more.
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