×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Three more ROIs in Social Media—Conversations, Leads and Advocates

By Published on .

Most Popular
Paul Dunay, global managing director of services and social marketing at Avaya, this week discusses three metrics for tracking social media customer support, which Avaya has embraced as a way to engage and support customers. They are: social media conversations, leads and advocates. “If I hear someone say, ‘Replace Cisco,’ don’t you think that’s a conversation Avaya should be engaged in?,” Dunay said. Read his blog to find out more.
READ MORE
In this article: