Roska Direct adds VP to ranks

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Montgomeryville, Pa.--Full-service direct marketing agency Roska Direct said Friday that it has hired Lawrence Hudson as VP. Ms. Hudson joins the firm with more than a decade of experience marketing pharmaceuticals, most recently as director of global marketing in cardiovascular for Bristol-Myers Squibb, Princeton, N.J. At Roska, Ms. Hudson will be responsible for pharmaceutical and health care accounts. Roska, which for nearly 20 years has served direct mail marketers, has begun expanding into the Internet. The agency has billings in excess of $42 million annually.
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