Montgomeryville, Pa.--Roska Direct, a direct marketing ad agency, announced several staff additions. Brian Waldron was named director of media services, and Matthew Dubrow was hired as senior medical copywriter. Sharon Lee Cimino and Amy West become account directors. Waldron was formerly direct marketing manager for Xlibris Corp. Dubrow is a faculty member of the Philadelphia Colledge of Osteopathic Medicine. Cimino was a founding partner at Cimino Direct, where she was VP-operations and director of account management. West was account director at Doner Advertising.