New York—Interactive agency RPA was awarded Best in Show Thursday at the MIXX Awards for its “A Different Animal” campaign for American Honda Motor Co.’s Element. In b-to-b advertising, GJP Advertising & Design won a gold award for “The Ringing,” a campaign developed for client Covad.
Digitas was awarded a gold in the brand awareness/positioning category for its “Tribeca Film Festival” campaign developed for American Express Corp.
McKinney won gold in the product launch category for its “Pherotones” campaign for Oasys Mobile.
For direct response advertising, Digitas was awarded the gold for its “Pontiac Solstice Early Order Program” for General Motors Corp.’s Pontiac Motor Division.
The MIXX Awards, presented by the Interactive Advertising Bureau and Adweek, recognize excellence in interactive advertising. They were presented at the MIXX Conference & Expo in New York.