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RTB video ad expenditures to hit $1.14 billion

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Denver—Real-time bidding expenditures for online video advertising will hit $1.14 billion by 2014 and account for 24.8% of all U.S. online video spending, according to a study by video advertising company SpotXchange Inc. According to SpotXchange's report, “RTB Powers the Rapid Growth of Online Video,” based on a study conducted by Forrester Research, real-time bidding has been the fastest-growing segment of the online video advertising market, growing more than 100% from 2011 to 2012, and forecast to grow more than 70% this year. The growth in online video advertising inventory “practically mandates an automated solution, as real-time bidding evolves from a bidding platform to a programmatic tool for the automated buying and selling of online video advertising,” the report noted.
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