Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Rubicon Project acquires Mobsmith mobile platform

Published on .

Los Angeles—Digital ad technology company Rubicon Project has acquired mobile ad platform Mobsmith. Financial terms of the deal were not disclosed. Mobsmith's mobile solution allows publishers to directly sell their mobile Web and in-app ad inventory on mobile devices. The technology will be combined with Rubicon's REVV real-time platform for the buying and selling of display and mobile ad inventory, Rubicon said in a statement. As part of the transaction, Mobsmith's San Francisco headquarters will become a Rubicon office.
Most Popular
In this article: