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BtoB

Rubin Response creates health care list Web site

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Schaumburg, Ill.—List company Rubin Response Management Services announced Thursday it has launched a Web site for the consumer and professional health markets at www.healthmailinglists.com.

The new site will provide brokers and mailers seeking health care-oriented postal lists with information on Rubin-managed lists, including data cards, list rental agreements and order forms.

CMP Healthcare Media, Chain Drug Review and Lippincott Williams & Wilkins, are among the b-to-b lists Rubin manages.

“We’re finding more and more mailers are going online to do list research,” said Dorothy Crider, senior account executive at Rubin.

—Carol Krol

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