×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Rule of thumb for email frequency

By Published on .

In a recent post on the “Email Garage” blog, this question was posed, “What's the ideal email frequency?” The short answer was fairly simple: “Once a week: That's the general rule for B2C. Once a month for B2B. Those are the frequencies that most people are fine with.” The long answer was more nuanced, however. Marketers need to ask themselves this question: “What's the true value of my messages for my customers?” READ MORE
Most Popular
In this article: