BtoB

Rule of thumb for email frequency

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In a recent post on the “Email Garage” blog, this question was posed, “What's the ideal email frequency?” The short answer was fairly simple: “Once a week: That's the general rule for B2C. Once a month for B2B. Those are the frequencies that most people are fine with.” The long answer was more nuanced, however. Marketers need to ask themselves this question: “What's the true value of my messages for my customers?” READ MORE
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