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BtoB

Rupert Murdoch, Chairman-CEO, News Corp.

Published on .

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Before News Corp. purchased The Wall Street Journal three years ago, Murdoch pondered eliminating the WSJ.com pay wall. Now, News Corp. is advocating paid content and putting money into technologies designed to help publishers monetize digital content, including the recent acquisition of the Skiff mobile e-reader platform from Hearst Corp. and an investment in Journalism Online, a platform that powers multiple online payment strategies.
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