Where: Kern Organization, Woodland Hills, Calif.
Why: As a direct response marketing veteran with more than 20 years in the business, Kern is recognized as an effective practitioner and industry educator. He creates lead-generation, traffic-generation, event attendance-
generation, direct sales and cross-sell marketing programs for clients. He also instructs the DMA’s advanced class on lead generation and is an expert in both b-to-b and consumer direct marketing.