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BtoB

Ryan iDirect taps Mathissen as senior VP

Published on .

Wilton, Conn.—Digital direct marketing agency Ryan iDirect has named Jennifer Mathissen senior VP. She will lead the company’s strategy and analytics practice.

Prior to joining Ryan iDirect, Mathissen held the same post with digital agency Publicis Modem. She also was a consultant with Monitor Co., where she focused on marketing strategy, new-product development and vertical integration strategies.

—Christopher Hosford

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