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Ryder System selects gyro SF for marketing

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San Francisco—Ryder System has selected gyro San Francisco to develop a fully integrated communications program for its Ryder Fleet Management Solutions following a review. There was no incumbent agency on the account, and Ryder did not disclose the finalists in the review. Gyro will handle creative planning, campaign development and media planning, as well as creating lead-generation programs. The budget was undisclosed.
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