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Sabre hires Richards Group

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Fort Worth, Texas -- Sabre, a leading provider of information technology services to the travel and transportation industries, announced Monday it has hired the Richards Group as the lead agency for its worldwide advertising. The Dallas-based Richards Group, which previously handled a portion of Sabre's advertising work, will be responsible for developing global advertising creative and U.S. media planning, while advertising agencies in Canada, Europe and Latin America will provide local creative and media planning for those regions. Sabre recently restructured to unify sales, marketing and technology functions.
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