BtoB

Safire Aircraft names Keiler & Co. agency of record

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Farmington, Conn.--Keiler & Co., a b-to-b advertising and marketing agency, has been named agency of record for Miami-based Safire Aircraft Co., which is introducing a new turbofan-powered aircraft. Keiler will be responsible for handling branding, advertising and collateral materials for the Safire Jet, which is sold to corporations, professional aviators and private pilots.
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