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BtoB

Sage debuts branding campaign

Published on .

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New York—Sage North America, a provider of business management software, has launched a branding campaign created by Doremus San Francisco. The campaign's tagline is “A Sage business knows.”

The campaign, which targets small- and midsize-business owners, includes print, online and radio. The print ads are appearing in Bloomberg Businessweek, Entrepreneur, Fortune, The New York Times and The Wall Street Journal. Online ads are appearing on Business.com, Businessweek.com, Inc.com and the Bizo network of sites. Radio spots are running on the CBS Radio Network and Citadel.

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