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BtoB

Sage gets digital media advice from Doremus

Published on .

“Sage North America provides business management software for small and medium businesses. The "Sage Experience' campaign is designed to convince small and medium businesses that Sage is 100%-focused on products, services and customer support to help them succeed. With this campaign, we're buying a lot of Web TV, and we're running video banner ads on sites aimed at small and medium businesses, such as CNNMoney, Entrepreneur, Inc. and SBTV. Depending on which execution you are responding to, you can link to white papers and success stories that are specific to CRM, accounting or ERP software. Web TV and online video ads can get a message across to the target audience much quicker.” —KEVIN JENKINS, VP-account director at Doremus San Francisco
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