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Sage study finds small businesses embrace social media

Published on .

Washington, D.C.—A study by Sage North America and AMI-Partners found that small businesses are embracing social media as a marketing tool.

The study was based on an online survey of 151 small-business owners, conducted in March. It found that 51% use social media to acquire and retain customers.

Also, 57% of respondents said tough economic conditions were “very” or “extremely” important in their decision to use electronic social media as part of their business strategy.

The survey found 65% of small businesses feel more comfortable using digital social media than they did a year ago.

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