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Sales Lead Management Best Practices: Thought Leadership with Barry Trailer

Published on .

Marketo has an engaging thought leader Q&A with Barry Trailer, co-founder of analyst firm CIO Insights, on the challenges of achieving better sales and marketing alignment. He leads off his tips for his improving the relationship by saying, “First, quit thinking that if you ever get it right, you can get rid of the other group. Marketing seems to feel this way about sales and vice versa.”
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