Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


What sales really thinks about marketing

By Published on .

Does sales really care about lead nurturing and lead scoring, or do they just care about the pipeline and booking orders? This is just one topic that marketing expert Paul Dunay explores in a three-part series, “Sales is from Mars. Marketing is from Venus,” featuring the different perspectives of sales, marketing and a CEO. Read about it on his blog this week. READ MORE
Most Popular
In this article: