San Francisco—Salesforce.com, rapidly expanding beyond its customer relationship management roots, has agreed to acquire social media campaign management company Buddy Media. ZDNet pegged
the purchase price at $800 million.
New York-based Buddy Media is the largest Facebook page management company, maintaining pages, app, ads and offers, and also works on Google+, LinkedIn and Twitter. Its customers include ESPN, Ford Motor Co. and Hewlett-Packard Co.