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Salesforce acquires analytics company EdgeSpring

Published on .

San Francisco—Salesforce.com Inc. has acquired business intelligence and analytics company EdgeSpring. Financial terms of the deal were not disclosed. EdgeSpring, after a two-year development phase, was fully launched in May. Its technology helps build analytics applications for business intelligence data such as sales and financial performance. Clients include lead-generation software company Demandbase Inc. and Pandora Radio. The acquisition is expected to fill out Salesforce's marketing capabilities, built through such acquisitions as ExactTarget Inc. this month. That deal included ExactTarget's Pardot marketing automation unit and its iGoDigital website solutions and predictive analytics services.
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