×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

By Published on .

Most Popular
Marketo's Jon Miller sees definite pluses from Salesforce.com's planned acquisition of Jigsaw. " He writes that "when data services live in the cloud alongside your CRM and marketing automation systems, it creates the opportunity to maintain your lead and contact database automatically. Imagine the ability to eliminate duplicates, remove dead records, and update contact information dynamically as the data are updated-- this has the potential to increase response and conversion rates dramatically.
READ MORE
In this article: