BtoB

Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

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Marketo's Jon Miller sees definite pluses from Salesforce.com's planned acquisition of Jigsaw. " He writes that "when data services live in the cloud alongside your CRM and marketing automation systems, it creates the opportunity to maintain your lead and contact database automatically. Imagine the ability to eliminate duplicates, remove dead records, and update contact information dynamically as the data are updated-- this has the potential to increase response and conversion rates dramatically.
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