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Salesforce partners with Facebook for targeted ad delivery

Published on .

San Francisco—Salesforce.com Inc. is partnering with Facebook Inc. for targeted ad delivery, tying Salesforce's new socially driven Marketing Cloud product with Facebook's ad targeting service introduced last month. According to a Salesforce blog, Marketing Cloud users can match their target audience with active Facebook users and have Facebook send only those people a special ad. Facebook won't reveal its users' identities to the Salesforce system, Salesforce said.
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