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BtoB

Salesforce.com portals signs on for $10 million campaign

Published on .

San Francisco--Salesforce.com, fighting for Internet mind share of 42 million sales professionals, has signed Shugart Matson Young/Clear Ink, San Ramon, Calif., to handle integrated marketing communications for the start-up. The company plans a targeted $10 million advertising campaign for the launch of Salesforce.com, San Francisco, scheduled in the first quarter of 2000. The Internet portal faces stiff competition, including the recent Siebel Systems spin-off Sales.com, Onxy Software Corp., SalesLogix Corp.'s interact.com and Upshot.com. Rounding out its marketing commitments, Salesforce.com signed Outcast Communications, San Francisco, to handle strategic communications.
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