As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success
Published on .
David Taber, CEO of SalesLogistix and author of the new book "Salesforce.com Secrets of Success," discusses what marketers need to look for in CRM analytics. Especially helpful is his list of "meaningful measures."