BtoB

Samsung looks to increase marketing budget in ‘03

Published on .

Amsterdam--Samsung Electronics said it would increase its marketing budget in 2003 in an attempt to strengthen its brand in the North American and European markets. Samsung, a supplier of semiconductor technology, said it would focus its strategy on two product categories: flat-screen TVs and mobile phones. "This year we're spending over $400 million on marketing. Next year it will be more," Samsung exec VP-global marketing Eric Kim told Reuters in an interview in Paris earlier this week. He did not say specifically how much next year's marketing budget would be.
Most Popular
In this article: